My wife found one of these ads in an outdoor magazine. I was drawn to the statement it makes about a sons desire to take pride in his father. But the types of fathers these ads speak about are repulsive. What a powerful revelation about the reality of men in our culture. We can now sell products drawing solely on men’s hunger to be fathered. When sex no longer sells, try fathering. They obviously are on to what we thirst for, but are clueless how to quench it.
Makes me think of a quote a friend sent me recently.
“They speak only of my drinking,
But never think of my thirst.”